When you go to rent your house, its success will rely heavily on your rental strategy. As property investors, we want to ensure that our property is leased efficiently and for the highest possible return. Good tenants are a precious commodity, they pay their rent on time, they treat the property as if it were their own home and they stay for a longer period of time.

Helping us uncover the key to renting out your property is the Principal of Calibre Real Estate, Alice Hagen. “At Calibre, we develop a full comprehensive leasing strategy for all of our properties to ensure the quickest possible tenancy turnaround time. With the right strategy, properties are usually leased faster and for a higher rent” says Alice.

Here it is, Alice’s 3 Step Strategy to Leasing Out Your Property

  1. Evaluate Your Target Market
    Identifying your target market is imperative. By understanding exactly what ticks their boxes, you can ensure your property appeals and caters for their needs. Once you have mapped out who is the most likely to rent out your property, you can ensure your marketing strategy is tailored directly to appeal to your target market.
  2. Choose Your Property Manager Wisely
    To maximise the return on your investment property, it’s imperative that your property is being well managed. Choosing an agency based on the lowest fees to manage your investment property could end up costing you more in the long run. More properties being managed per property manager could result in higher rental arrears, poorly managed property maintenance and prolonged vacancy rates which will drastically hurt your bottom dollar.
  3. Ensure You Have a Comprehensive Marketing Strategy
    Your marketing should have a threefold strategic approach.

    1. Professional Photography
      Professional photos will result in your listing getting more attention and will give you a huge competitive advantage. Showcasing your property in the best possible light will assist in achieving top dollar.
    2. Online Marketing
      Online presence is critical for your property to stand out, invest in premium upgrades on sites such as com.auand domain.com.au.  By doing so, you are ensuring your property remains higher in the search results for your suburb. This will ensure you sit above all standard listings and gets maximum exposure to potential new tenants.
    3. Signage
      Placing a smart “For Lease” sign at your property allows potential tenants instant access through to dedicated mobile rentals website by the use of SMS technology.

“These steps are included in the management service provided by Calibre as we believe the marketing step in the leasing process is paramount to achieving the best possible outcome.”

Quotes provided by Alice Hagen
Principal of Calibre Real Estate
(07) 3367 3411
alice@calibrerealestate.com.au

For more articles about putting your property on the market for lease, see the Calibre Real Estate Blog :

If you have a property in South East QLD that you would like to discuss with one of the team members at Calibre, then please feel free to contact our office.